Tips for Strengthening Your Value Proposition in an Executive Resume
The top third of an executive resume reminds me of a billboard advertisement where you have about 7 seconds or less to engage the reader and sell them on your value. Whether you are driving down the road or sitting at a stoplight, at a cursory glance, a billboard will generally answer what the brand can do for you.
Your professional resume should do the same for the human reviewer. In 7-10 seconds your senior-level resume should clearly convey to the reviewer what your best selling points are through your resume title or possibly a personally branded tagline with industry- and job-specific key words, coupled with a compelling qualifications summary. Adding an endorsement to the top portion of your executive resume can strengthen your marketability.
Presentation is equally as important as content; therefore, consider your industry and audience when crafting and blending in some conservative lines and high-impact design to delineate key sections of your CEO, CIO, or COO resume.
Have you fueled $45 million in new business among Fortune 500 strategic accounts? If this is a major accomplishment, showcase this upfront, particularly if it is relevant to your current executive career path. Are you an influential leader who attracts and inspires your team to reach their fullest potential? Though you will want to call out this information within the specific role it occurred within, reinforce your candidacy by presenting this type of soft skill within the introductory section of your resume.
When deciding how to write your executive resume, keep in mind a well-crafted professional resume should be balanced with presentation and flow for easy navigation.
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