Why LinkedIn and Your Executive Resume Are Two Powerful Job Search Tools
Though your executive resume is important, your LinkedIn profile holds equal weight, and in some cases, it may be more vital to your personal brand compared to your senior-level resume.
Your executive resume is typically the catalyst for landing an interview; however, your LinkedIn profile represents your online brand—which is accessible to a much wider audience. Considering that LinkedIn now boasts a 400–million-member network, it would be very beneficial to include a powerful profile as part of your executive personal branding strategy.
LinkedIn is often used by recruiters, potential clients, and vendors as a vetting process—the method they use to prescreen you—to determine if they want to engage with you, your products, or your services.
Whether you are an entrepreneur, a CEO in active job search mode, or a senior leader happy in your current role, bear in mind that LinkedIn is a business networking site; therefore, just having a presence, or even updating your profile, does not necessarily indicate that you are actively seeking new career opportunities.
Let’s take a look at the importance of LinkedIn:
- 94% of recruiters use LinkedIn to search candidates. It has become the “go-to” resource for recruiters in previewing you prior to making initial contact. Essentially, your LinkedIn profile is viewed prior to your executive resume in many instances. LinkedIn is a B2B marketplace for entrepreneurs, sales professionals, potential clients, and the list goes on from there. It has become the number-one social selling platform, followed by Twitter. For both startups or seasoned business owners needing to create awareness, generate leads, or connect with prospects, your LinkedIn profile might actually take precedence over your executive resume.
- Need a compelling Bio, but haven’t set aside the time to write it? Well here’s a good reason to stop procrastinating: LinkedIn’s summary section provides real estate for 2,000 characters where you can share who you are, why you are passionate about what you do, and the type of value you offer—all while peppering in some of your personality.
- Been endorsed repeatedly by clients, your employer, or colleagues? LinkedIn’s recommendations section is a great place to showcase these accolades to strengthen your credibility, authority, and personal brand as a forward-thinking leader in your industry.
- Are you a CEO who enjoys blogging, keeping up with changes in consumer demand, or sharing your insights regarding industry trends and updates? LinkedIn Pulse allows you to publish and share your content with your professional community.
LinkedIn can help you to stay abreast of the competitive landscape. Regularly exposing yourself to the content of other senior leaders can shed light on talent and competencies viewed as the most critical by prospective employers—which can be very beneficial when updating your CEO resume.
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